![]() ![]() ![]() While these two roles are often blurred, artists and influencers are indeed different. Platforms such as YouTube, Instagram, and Tik Tok offer unlimited ways for beauty influencers and artists to showcase their knowledge and talent.īecause of the surplus of knowledge on the web, it’s often difficult for the average person to differentiate between “beauty influencers” and “professional makeup artists”. Thanks to the technology we have today beauty lovers across the globe can access makeup tutorials and tips at the click of a button. ![]() "You can almost feel the energy and excitement when you're on the app, and I think that's something that's been missing - especially on Instagram - for a long time. "Because of TikTok's for-you algorithm and its discoverability, the engagement and following that creators are seeing have skyrocketed," Albus said. Still, TikTok has made beauty on social media feel "fun again," according to Albus, and thanks to creators like Nogueira and Yarbro, that feeling is likely here to stay. You really have to invest a lot of time for a long time to see growth, but with sustained growth on YouTube, you'll really ensure your business thrives long-term." "YouTube is difficult because it's the long game. "I think on its own, TikTok does lack the monetary ability to support its creators in the long run, which is where I think you'll benefit from YouTube," he said. Yarbro, on the other hand, thinks YouTube and TikTok are "the perfect duo," especially when you grow your following on the latter platform and direct viewers to your longer-form content. I also love how I can post things on my story in the moment, and not be concerned about views." "After I post a TikTok, people always go over to my Instagram post so they can see the details, read all the products I used, and that's why I love Instagram. "I think it's critical to use TikTok and Instagram together," Nogueira said. That's why influencers argue that up-and-coming creators shouldn't rely on one platform over another - no matter how enticing TikTok is. TikTok videos might be quick and entertaining, but the platform lacks the ability to share long-form content, in-depth explanations, and high-quality photos - which you can do on Instagram and YouTube. "So it's Hyram to the rescue." YouTube and Instagram are still crucial to the beauty community - but its stars are being made on TikTok "Hyram really put CeraVe on the map, and it's nothing new, but the younger generation is so hungry for education and knowledge about taking care of their skin, especially during the pandemic when people couldn't see their dermatologists," Albus said. "We've certainly seen an impact of Hyram's endorsements through engagement with new brand fans as well, as they continue to share their own CeraVe stories with us." "Hyram has undoubtedly played a part in letting the secret out of the bag to a new generation of skin-care enthusiasts, and he has been a great skin-care educator to his followers by showing how an effective skin-care regimen can come at an affordable price," Booker said. Speaking to Insider over email, CeraVe's Vice President of Marketing Derrick Booker said he could not disclose sale numbers, but noted that the brand "has been growing for quite some time now," partially as a result of TikTok videos reaching Gen Z customers. One brand that has is CeraVe, with products flying off store shelves in recent months thanks to Yarbro the brand's cleansers are some of his most recommended products. But I think if they do it in the right way, it can be really rewarding and successful." The opportunity is tremendous, but because you have to create content that is very specific to TikTok - you cannot just repurpose existing content - it's harder for brands to really take the leap. "And then there are others that are like deer in headlights. ![]() "Some brands have been really smart to get on there and form partnerships with influencers," Albus told Insider. Account icon An icon in the shape of a person's head and shoulders. ![]()
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